One story
at a time.
Dive into our video gallery to hear first hand from our team members. Through candid conversations, you'll get to know the heart of our firm, understand our ethos, and discover what binds us together as a community.
Meet the team
Taimur Adil is a Partner at Impetus and a leader in Project Management, Learning Systems and Value for Money (VfM) Frameworks.
He has been instrumental in advising on strategic initiatives across various sectors including education, public policy, and development. Taimur is known for his expertise in leading complex projects and driving impactful reforms, particularly in the education sector.
In his current role, Taimur is responsible for overseeing client outcomes and managing firm operations, collaborating closely with international partners to enhance Impetus’s global footprint. He also serves as the Islamabad President for Entrepreneur’s Organization, a global volunteer network that seeks to nurture and grow entrepreneurship. Taimur brings with him a wealth of experience from his previous positions, including senior roles at Adam Smith International, UNIDO, Engro Pakistan and Zong.
He holds an MSc in Economics from the University of Illinois at Urbana Champaign and a BSc (Honors) from the Lahore University of Management Sciences (LUMS).
Taimur resides in Islamabad with his wife and three children. He is an avid dog lover and enjoys spending time with his family and pets.
Muhammad Akbar Ali Malik is a leading figure in large-scale systems transformation, currently heading the firm's Human Resources function. His focus lies in steering organizational change and driving impactful strategies across various sectors.
Akbar has served at key positions within the country’s public and development sectors, specializing in policy-making and governance. He is known for his ability to seamlessly blend multidisciplinary research with practical implementation, making significant contributions in high-level government engagements.
Previously, Akbar has worked for the federal government of Pakistan, several provincial governments and multilaterals operating in the country. He has also worked in the U.S. with public and private sector universities on various research grants.
Akbar holds a Master of Public Administration from Cornell University, with a concentration in Government Politics and Public Policy, and a Bachelor of Science from Lahore University of Management Sciences (LUMS).
Based in Islamabad, Akbar lives with his wife and daughter. An avid tennis enthusiast, he is passionate about promoting the sport in Pakistan and actively supports initiatives to mainstream tennis in the country.
Awais Iqbal Qureshi is a Partner at Impetus and has extensive experience in designing, delivering, and evaluating reform programs across Khyber Pakhtunkhwa (KP) and Punjab with a focus on transforming institutions. Specializing in health, education, and public financial management, he has collaborated with multiple bilateral and multilateral donors.
Currently Awais leads projects focusing on healthcare system transformation and public financial management in KP and Punjab. Notably, he implemented an electronic medical record system across 200+ care facilities during the COVID-19 pandemic to better track and report COVID cases. He has also previously worked with several provincial governments advising them on reforms around fiscal management and education.
Awais has also worked with McKinsey & Company, leading data analytics for enrolling 600,000+ students in primary schools and managing Monitoring & Evaluation for an education system with more than 10 million enrolled students.
Awais holds a B.Sc. Honours in Accounting and Finance from LUMS, with technical skills in project management, data visualization, and impact evaluation.
Awais resides in Islamabad with his wife and is a proud dog owner. He is also a keen adventurist and mountaineer, having attempted two peaks over 7,000 ft.
Taimur Adil is a Partner at Impetus and a leader in Project Management, Learning Systems and Value for Money (VfM) Frameworks. He has been instrumental in advising on strategic initiatives across various sectors including education, public policy, and development. In his current role, Taimur is responsible for overseeing client outcomes and managing firm operations, collaborating closely with international partners to enhance Impetus’s global footprint. Taimur brings with him a wealth of experience from his previous positions, including senior roles at Adam Smith International, UNIDO, Engro Pakistan and Zong. He holds an MSc in Economics from the University of Illinois at Urbana Champaign and a BSc (Honors) from the Lahore University of Management Sciences (LUMS).Taimur resides in Islamabad with his wife and three children. He is an avid dog lover and enjoys spending time with his family and pets.
Muhammad Akbar Ali Malik is a leading figure in large-scale systems transformation, currently heading the firm's Human Resources function. His focus lies in steering organizational change and driving impactful strategies across various sectors. He is known for his ability to seamlessly blend multidisciplinary research with practical implementation, making significant contributions in high-level government engagements. Previously, Akbar has worked for the federal government of Pakistan, several provincial governments and multilaterals operating in the country. He has also worked in the U.S. with public and private sector universities on various research grants. Akbar holds a Master of Public Administration from Cornell University, with a concentration in Government Politics and Public Policy, and a Bachelor of Science from Lahore University of Management Sciences (LUMS).
Awais Iqbal Qureshi is a Partner at Impetus and has extensive experience in designing, delivering, and evaluating reform programs across Khyber Pakhtunkhwa (KP) and Punjab with a focus on transforming institutions. Specializing in health, education, and public financial management, he has collaborated with multiple bilateral and multilateral donors. Currently Awais leads projects focusing on healthcare system transformation and public financial management in KP and Punjab. Notably, he implemented an electronic medical record system across 200+ care facilities during the COVID-19. Awais has also worked with McKinsey & Company, leading data analytics for enrolling 600,000+ students in primary schools and managing Monitoring & Evaluation for an education system with more than 10 million enrolled students. Awais holds a B.Sc. Honours in Accounting and Finance from LUMS, with technical skills in project management, data visualization, and impact evaluation.
Shahneela is a Certified Accounting and Finance professional with expertise in financial reporting, budgeting, and compliance. Known for consistently delivering results in dynamic environments, she combines strong organizational skills and leadership with a solution-oriented approach. Beyond her professional achievements, Shahneela is dedicated to making a positive impact through her volunteer work with youth programs and community development initiatives.
With over a decade of experience in corporate leadership and nonprofit initiatives, Rabia Asif specializes in building strong organizational systems and nurturing high-performing, collaborative teams. Driven by a passion for creating impactful workplaces, her love for exploration and continuous learning strengthens her resilience, empathy, and strategic insight, making her a catalyst for meaningful change in every endeavor.
Mahrukh Taimur brings 12 years of HR experience, specializing in balancing careers and people. Her professional journey is driven by a passion for cultivating thriving workplaces, while her personal life is enriched by raising three energetic boys. As a working mother, Mahrukh embodies resilience, empathy, and humor in all her endeavors, whether addressing workplace challenges or managing the hustle of soccer practice.
Laila Rubab is a detail-oriented accounting and finance professional with expertise in financial analysis, reporting, and QuickBooks. Currently pursuing ACCA with nine exams cleared, she holds a BS in Accounting & Finance from IMSciences, Peshawar. With experience in bookkeeping, payroll processing, and financial record management, she is adaptable, committed to accuracy, and eager to contribute to a dynamic team.
Fatima Anwar, a passionate MBA graduate with 1.5 years of experience in the corporate world, brings a strong focus on human resources and a commitment to enhancing workplace culture. She is dedicated to identifying and nurturing talent, refining workplace policies, and developing efficient processes. Fatima excels in creating impactful initiatives that enhance organizational culture and foster a people-centered work environment.
Zohaib Shahzad is a financial strategist with expertise in financial modeling, market analysis, and business strategy. He specializes in identifying emerging investment sectors, conducting competitor analysis, and optimizing strategic plans. With a strong background in data analysis, Zohaib delivers actionable insights to drive business growth.
Zehra is deeply passionate about continuous learning and harnessing knowledge to create impactful change. With diverse experience across multiple sectors, she specializes in public systems, with a focus on governance, digital innovations, and gender-inclusive policies. Driven by the opportunity to collaborate with like-minded, motivated individuals, Zehra is dedicated to working towards systemic change that empowers and strengthens communities.
Muhammad Umer Naeem is a seasoned public sector consultant and data scientist with experience in implementing and evaluating large-scale development projects. He specializes in project management, monitoring and evaluation (M&E), and data analytics. Currently serving as an Engagement Manager at Impetus, his role involves program evaluations and stakeholder engagement.
Sumayah Noor is a results-driven LUMS graduate with expertise in sociology, anthropology, and education. She has led growth and community development initiatives at Markaz Technologies and founded Areyzu, a successful e-commerce clothing line. Committed to social impact, she has co-founded a shelter home for orphaned children and spearheaded fundraising efforts for flood victims.
Mustafa is a seasoned senior project manager and public sector management expert with over a decade of experience leading transformative reforms across various levels of government in Pakistan. Having worked with departments in Punjab, Khyber Pakhtunkhwa, and Sindh, Mustafa has successfully led high-impact projects, including health, education, and economic reforms, while advising key government officials such as the Chief Minister of Khyber Pakhtunkhwa.
Muhammad Umar Abuzar is a graduate of Lahore University of Management Sciences (LUMS) with a degree in Politics and Economics. He has experience in data analysis, policy research, and stakeholder management, having contributed to various projects aimed at improving social policy and legal aid accessibility. Umar’s work focuses on developing data-driven solutions to enhance social protection strategies and policy reforms.
Muhammad Sameed is a distinguished law graduate from LUMS, specializing in corporate governance and international law. With significant experience at Shell Pakistan, he contributed to legal innovations, improving business efficiency and reducing costs. He has also led impactful community projects and served as a student leader at LUMS, advocating for safer campus policies. Passionate about law, human rights, and social justice, Sameed has garnered awards at prestigious international forums such as Harvard World Model United Nations and the Philip C. Jessup Moot Court.
Muhammad Mohsin Ayub is a mechanical engineer and project management professional with experience at Unilever and Global Marketing Services. He has successfully managed high-value capex projects and led teams to drive operational improvements. Passionate about strategy and problem-solving, he enjoys exploring history, politics, and cricket in his free time.
Meet Muhammad Arsalan Anjum – a talented professional with a solid background in Materials Engineering from GIKI. After transitioning from a contractual role to an Associate, Arsalan has made a mark in policy implementation, budget management, and sector reforms with The World Bank and the Government of Khyber Pakhtunkhwa. Known for his leadership and ability to manage teams, he’s all about driving impactful reforms and influencing key decisions to make a real difference!
From crunching numbers to crafting policies, Meerub Amir blends analytical rigor with strategic insight. With a sharp eye for data and a passion for impactful research, she's navigated the worlds of top-tier consulting and policy analysis; turning complex problems into actionable solutions. Whether it's transforming insights into impactful strategies or leading dynamic teams, she thrives on making a real difference!
Mamoon Ur Rehman is a Fulbright Scholar and graduate of Columbia University with a master's in education policy. He has spent several years in the education development sector, focusing on policy analysis, program implementation, and research. Mamoon's work aims to drive meaningful change in communities, leveraging data-driven insights to improve education systems and enhance development outcomes.
Ilyas Daya is a management consultant with a passion for collaborating with teams to solve complex problems. His experience working with stakeholders across diverse sectors and regions in Pakistan has allowed him to build strong connections with incredible people and deliver meaningful solutions. Ilyas thrives on challenges, constantly seeking opportunities to make a lasting impact through strategic insights and practical solutions.
Huda Leghari is an economics graduate from NUST with experience in product consulting, growth strategy, and corporate finance. Skilled in data analytics, stakeholder management, and digital marketing, she has successfully led teams and driven impactful initiatives. Passionate about problem-solving and business growth, she brings a strong analytical mindset and leadership experience to every role.
Hassan is a graduate from Lahore University of Management Sciences with a background in Accounting and Finance, and experience in both the corporate and development sectors. He specializes in data analysis, financial modeling, and project management, having worked on HR systems and development initiatives. As a co-founder of Aasra Foundation, he has led impactful community projects, raising significant funds for pandemic relief.
Hania Qavi is passionate about understanding how human behaviors and decisions shape systems, organizations, and markets. She enjoys exploring the "why" behind actions and uses evidence to optimize processes, boost efficiency, and unlock growth while fostering strong relationships. Hania is drawn to the unexplored, with a focus on social indicators and growth-oriented strategies that drive meaningful impact and change.
Ahmed Shaheer Rathore is a dynamic problem solver with a strong foundation in analytics, strategy, and stakeholder management. With experience in financial modeling, tax procedures, and brand growth, he seamlessly navigates high-stakes environments. Whether optimizing processes, managing key relationships, or leading teams, both professionally and in the boxing ring, Ahmed brings precision, creativity, and leadership to every challenge.
Shahneela is a Certified Accounting and Finance professional with expertise in financial reporting, budgeting, and compliance. Known for consistently delivering results in dynamic environments, she combines strong organizational skills and leadership with a solution-oriented approach. Beyond her professional achievements, Shahneela is dedicated to making a positive impact through her volunteer work with youth programs and community development initiatives.
With over a decade of experience in corporate leadership and nonprofit initiatives, Rabia Asif specializes in building strong organizational systems and nurturing high-performing, collaborative teams. Driven by a passion for creating impactful workplaces, her love for exploration and continuous learning strengthens her resilience, empathy, and strategic insight, making her a catalyst for meaningful change in every endeavor.
Mahrukh Taimur brings 12 years of HR experience, specializing in balancing careers and people. Her professional journey is driven by a passion for cultivating thriving workplaces, while her personal life is enriched by raising three energetic boys. As a working mother, Mahrukh embodies resilience, empathy, and humor in all her endeavors, whether addressing workplace challenges or managing the hustle of soccer practice. Her story is one of growth, grit, and gratitude, both in her career and home life.
Laila Rubab is a detail-oriented accounting and finance professional with expertise in financial analysis, reporting, and QuickBooks. Currently pursuing ACCA with nine exams cleared, she holds a BS in Accounting & Finance from IMSciences, Peshawar. With experience in bookkeeping, payroll processing, and financial record management, she is adaptable, committed to accuracy, and eager to contribute to a dynamic team.
Fatima Anwar, a passionate MBA graduate with 1.5 years of experience in the corporate world, brings a strong focus on human resources and a commitment to enhancing workplace culture. She is dedicated to identifying and nurturing talent, refining workplace policies, and developing efficient processes. Fatima excels in creating impactful initiatives that enhance organizational culture and foster a thriving, people-centered work environment.
Zohaib Shahzad is a financial strategist with expertise in financial modeling, market analysis, and business strategy. He specializes in identifying emerging investment sectors, conducting competitor analysis, and optimizing strategic plans. With a strong background in data analysis, Zohaib delivers actionable insights to drive business growth.
Zehra is deeply passionate about continuous learning and harnessing knowledge to create impactful change. With diverse experience across multiple sectors, she specializes in public systems, with a focus on governance, digital innovations, and gender-inclusive policies. Driven by the opportunity to collaborate with like-minded, motivated individuals, Zehra is dedicated to working towards systemic change that empowers and strengthens communities. Her approach is rooted in a commitment to collective progress, making a tangible difference in the lives of those she serves.
Muhammad Umer Naeem is a seasoned public sector consultant and data scientist with experience in implementing and evaluating large-scale development projects. He specializes in project management, monitoring and evaluation (M&E), and data analytics. Currently serving as an Engagement Manager at Impetus, his role involves program evaluations and stakeholder engagement.
Sumayah Noor is a results-driven LUMS graduate with expertise in sociology, anthropology, and education. She has led growth and community development initiatives at Markaz Technologies and founded Areyzu, a successful e-commerce clothing line. Committed to social impact, she has co-founded a shelter home for orphaned children and spearheaded fundraising efforts for flood victims. Along with her skills in data analysis, project management, and strategic growth, Sumayah is also passionate about languages, tour-guiding, and creative hobbies like miniature painting and swimming.
Mustafa is a seasoned senior project manager and public sector management expert with over a decade of experience leading transformative reforms across various levels of government in Pakistan. Having worked with departments in Punjab, Khyber Pakhtunkhwa, and Sindh, Mustafa has successfully led high-impact projects, including health, education, and economic reforms, while advising key government officials such as the Chief Minister of Khyber Pakhtunkhwa. With a strong track record in project management and strategy development, Mustafa has made substantial contributions to Pakistan's public sector landscape.
Muhammad Umar Abuzar is a graduate of Lahore University of Management Sciences (LUMS) with a degree in Politics and Economics. He has experience in data analysis, policy research, and stakeholder management, having contributed to various projects aimed at improving social policy and legal aid accessibility. Umar’s work focuses on developing data-driven solutions to enhance social protection strategies and policy reforms.
Muhammad Sameed is a distinguished law graduate from LUMS, specializing in corporate governance and international law. With significant experience at Shell Pakistan, he contributed to legal innovations, improving business efficiency and reducing costs. He has also led impactful community projects and served as a student leader at LUMS, advocating for safer campus policies. Passionate about law, human rights, and social justice, Sameed has garnered awards at prestigious international forums such as Harvard World Model United Nations and the Philip C. Jessup Moot Court.
Muhammad Mohsin Ayub is a mechanical engineer and project management professional with experience at Unilever and Global Marketing Services. He has successfully managed high-value capex projects and led teams to drive operational improvements. Passionate about strategy and problem-solving, he enjoys exploring history, politics, and cricket in his free time.
Meet Muhammad Arsalan Anjum – a talented professional with a solid background in Materials Engineering from GIKI. After transitioning from a contractual role to an Associate, Arsalan has made a mark in policy implementation, budget management, and sector reforms with The World Bank and the Government of Khyber Pakhtunkhwa. Known for his leadership and ability to manage teams, he’s all about driving impactful reforms and influencing key decisions to make a real difference!
From crunching numbers to crafting policies, Meerub Amir blends analytical rigor with strategic insight. With a sharp eye for data and a passion for impactful research, she's navigated the worlds of top-tier consulting and policy analysis; turning complex problems into actionable solutions. Whether it's transforming insights into impactful strategies or leading dynamic teams, she thrives on making a real difference!
Ilyas Daya is a management consultant with a passion for collaborating with teams to solve complex problems. His experience working with stakeholders across diverse sectors and regions in Pakistan has allowed him to build strong connections with incredible people and deliver meaningful solutions. Ilyas thrives on challenges, constantly seeking opportunities to make a lasting impact through strategic insights and practical solutions. His commitment to delivering results and creating value in every project is a reflection of his dedication to excellence and continuous growth in the consulting field.
Huda Leghari is an economics graduate from NUST with experience in product consulting, growth strategy, and corporate finance. Skilled in data analytics, stakeholder management, and digital marketing, she has successfully led teams and driven impactful initiatives. Passionate about problem-solving and business growth, she brings a strong analytical mindset and leadership experience to every role.
Hassan is a graduate from Lahore University of Management Sciences with a background in Accounting and Finance, and experience in both the corporate and development sectors. He specializes in data analysis, financial modeling, and project management, having worked on HR systems and development initiatives. As a co-founder of Aasra Foundation, he has led impactful community projects, raising significant funds for pandemic relief. Hassan is passionate about tackling complex societal problems and has diverse interests in football, stock/crypto trading, and e-sports.
Hania Qavi is passionate about understanding how human behaviors and decisions shape systems, organizations, and markets. She enjoys exploring the "why" behind actions and uses evidence to optimize processes, boost efficiency, and unlock growth while fostering strong relationships. Hania is drawn to the unexplored, with a focus on social indicators and growth-oriented strategies that drive meaningful impact and change. Her drive is to turn insights into action and help systems and people thrive. On the side, she loves experimenting with food, attempting wizardry with words, enjoying competitive games, and exploring off-beat paths.
Ahmed Shaheer Rathore is a dynamic problem solver with a strong foundation in analytics, strategy, and stakeholder management. With experience in financial modeling, tax procedures, and brand growth, he seamlessly navigates high-stakes environments. Whether optimizing processes, managing key relationships, or leading teams, both professionally and in the boxing ring, Ahmed brings precision, creativity, and leadership to every challenge.
Mamoon Ur Rehman is a Fulbright Scholar and graduate of Columbia University with a master's in education policy. He has spent several years in the education development sector, focusing on policy analysis, program implementation, and research. Mamoon's work aims to drive meaningful change in communities, leveraging data-driven insights to improve education systems and enhance development outcomes. His expertise spans various sectors, where he has contributed to impactful initiatives aimed at addressing some of society's most pressing challenges.
Farwa Pirbhoy is a results-driven marketing associate with expertise in digital marketing, research, and customer service. She has led initiatives at Creative Chaos to boost engagement, redesigned strategies at AimFit to increase conversion, and generated significant revenue at Bazzle. Farwa has also contributed to research on social causes and is skilled in MS Excel and SPSS, with a strong academic and leadership background.
Awais Ali is a skilled corporate strategist with a strong background in driving growth, improving operational efficiency, and leading high-impact projects. With experience at top organizations like PTCL, Ufone, BAT, and PwC, he excels in optimizing processes, managing budgets, and implementing strategic initiatives. Awais is also passionate about sports, chess, and exploring new destinations.
Aryanne Zaman, a graduate of NUST in Chemical Engineering and holder of a Micromasters in Data, Economics, and Development Policy from MITx, combines technical expertise with a strong passion forsocial impact. She has contributed to various educational and climate action initiatives, showcasing her skills in program coordination, data analysis, and project management. With a commitment toaddressing global challenges, Aryanne applies her knowledge to create meaningful, data-driven solutions for sustainable development and social change.
Ariana Hassan Kamal is a versatile professional with expertise in HR analytics, business operations, and event management. Known for optimizing global data systems, spearheading multi-million rupee initiatives, and securing impactful partnerships, she combines strategic insight with exceptional leadership. Ariana's passion for innovation and creativity has driven successful projects in corporate, entrepreneurial, and cultural spheres.
Aliza Sultan is a dynamic professional with a flair for data-driven insights and strategic thinking, honed through diverse roles in consultancy, financial analysis, and leadership. With a proven record of delivering impactful projects and a passion for solving complex challenges, she is ready to take on any opportunity with a growth mindset!
Anam Saeed is a seasoned public policy consultant with over a decade of experience driving transformative reforms in governance, revenue mobilization, and healthcare systems. Her impactful leadership has led to significant achievements and her expertise in strategic planning, stakeholder engagement, and data-driven solutions has influenced policy decisions benefiting millions, reflecting her unwavering commitment to sustainable development and innovation.
A strategic thinker with a passion for driving impactful change, Ahmed excels at designing and managing large-scale projects, improving systems, and collaborating with diverse stakeholders. With a background in M&E, development policy, and education reform, Ahmed transforms challenges into opportunities for sustainable progress!